Cereal Partners Worldwide

Cereal Partners Worldwide (CPW) is a global joint venture between Nestlé and General Mills that makes over 100 different cereals and operates in around 130 countries outside of the United States of America. Cereals sold under this CPW are sometimes advertised and sold under their respective brands, so the boxes will still say either Nestlé or General Mills. Some brands sold under CPW include Lucky Charms, Kitkat, and Nesquik.

As Nestlé owns 50% of the company, it benefits directly from any brand sold or produced by Cereal Partners Worldwide, including General Mills brands. Nestlé’s dark history, which includes supporting and donating to the Israeli occupational forces, stealing water from Indigenous peoples, multiple baby milk and formula scandals, E. coli, and child and slave labor, makes all products of Cereal Partners Worldwide an essential target for boycott.