Idealo

Idealo is a price comparison website based in Germany. It allows consumers to compare prices across a wide range of products from various online retailers. Idealo operates primarily in Europe and offers product information, user reviews, and price-tracking features to find deals. Idealo is owned by Axel Springer SE and is a direct target for boycotts.

Axel Springer

As part of the Axel Springer portfolio and a subsidiary, Idealo and all its brands must adhere to the Axel Springer Pledge. This pledge enforces mandatory "values" for the company and all its employees, including supporting Israel, endorsing capitalism and free markets, and strengthening ties with the United States.

Axel Springer and its CEO are known for directly supporting Zionism, and they do not tolerate any employee who rejects their pledge or Zionist ideals. There have been instances where employees in their news-tech sector were pressured to control narratives about Palestine.

Axel Springer’s news agencies, such as WELT and Bild, have unapologetically used their platforms to spread anti-migrant and Islamophobic rhetoric. As a result, Axel Springer and all its subsidiaries are targets for boycotts.

Axel Springer has historically invested in various startups to expand its influence and business empire. Notable examples include price comparison platforms such as KaufDA and Idealo. The company also operates the Axel Springer Plug and Play Accelerator, which focuses on early-stage investments in startups like N26 and Blogfoster. However, the current relationships between these companies and Axel Springer are not always transparent.