Homeday

Homeday is a German-based brokerage company. It is part of the Aviv Group and a subsidiary of Axel Springer.

Axel Springer

As part of the Axel Springer portfolio and a subsidiary, Homeday and all its brands must adhere to the Axel Springer Pledge. This pledge enforces mandatory "values" for the company and all its employees, including supporting Israel, endorsing capitalism and free markets, and strengthening ties with the United States.

Axel Springer and its CEO are known for directly supporting Zionism, and they do not tolerate any employee who rejects their pledge or Zionist ideals. There have been instances where employees in their news-tech sector were pressured to control narratives about Palestine.

Axel Springer’s news agencies, such as WELT and Bild, have unapologetically used their platforms to spread anti-migrant and Islamophobic rhetoric. As a result, Axel Springer and all its subsidiaries are targets for boycotts.